Dear Publisher,
We have recently received an update from Myntra and would like to share this as per the merchant’s guidance. From 1st January 2026,Myntra (ID:101) has transitioned its primary attribution model from Last Click to Add to Cart attribution on 1st Jan 2026.
This shift is designed to provide a more holistic view of the customer journey and better credit the touchpoints that drive high-intent actions. Please note that this change may result in a shift in your performance metrics as we begin capturing value earlier in the funnel.
Hello, my name is Ankit Sahu. I'm a 25 year old self-employed Pirate from the Chhindwara.