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Augmented Reality in The Fashion Industry Posted: 18 Aug 2021 10:23 PM PDT   The giants of the fashion industry are already starting to test the application of this technology in some of their stores or virtual 3d store – virtual dressing rooms allowing to locate clothes of a certain size or virtual commerce, empty windows which fill up when you point at the camera of a smartphone or the possibility of personalizing a garment using a tablet. Augmented Reality (AR) helps online shoppers understand what they are buying and precisely determine how items ranging from home decor products to cosmetics will suit them.   Today, a host of brands are trying out the format. From Lowe's to Way fair to Benjamin Moore, AR has become a medium that not only allows users to contextually visualize what an item looks like, but also confirm its size and shape. And while the housing industry is at the forefront of AR use, there are opportunities for many other industries. Let's go through some examples!   Augmented Reality in the Clothing Industry to Gain Customer Trust At the 2018 Las Vegas Consumer Electronics Show, Gap unveiled its Dressing Room by Gap app, created to help customers try on their clothes virtually. Buyers can choose an outfit they like and select one of five body types to visualize what the outfit will look like on them. "The fashion industry hasn't always been very much about helping people understand how clothes will fit on them," the company wrote in its press release. Augmented Reality in the Jewellery and Accessories Sector Another area where the benefits of AR are seen is Jewellery, which has long been showcased behind a window. One of the hottest brands today is online Jewellery retailer Collection. The app that the merchant launched earlier this year has an AR feature called "Experience Mode," which allows customers to virtually try on Jewellery. Augmented Reality in the Cosmetics and Beauty Products Sector Makeup junkies who watch YouTube can now experience AR while watching their Favorite tutorials. The interactive ad format works like this: You watch your Favorite blogger apply foundation. Suddenly a virtual try-on option appears on the screen and you can see what you look like with the same product. MAC Cosmetics was one of the first brands to try out this new format. Augmented Reality in Fashion Stores How can we apply augmented reality in shop equipment in the retail sector? There are plenty of possibilities for applying this type of technology in all industries. For example, in a fashion store, it would suffice to scan the space with the camera of our laptop to view the latest offers, or even quickly find in the store an item spotted in the window or the type of clothing we are looking for. are looking for. Virtual dressing rooms are probably the first thing that comes to mind when thinking about augmented reality. Prototypes have already emerged thanks to brands like Nike, Vans, or Converse, allowing users to virtually try different models of shoes. Other brands like L'Oréal integrate this technology into their makeup simulator so that the user can test different beauty products on their own face. Augmented Reality in the Footwear Sector While Converse has rapidly advanced in the footwear industry with its Sample It app that allows consumers to view the shoes on their feet, Nike has truly taken this concept to a whole new level by ensuring that the shoes consumers choose, fit perfectly. Nike Fit, a scanning app, uses a combination of computer vision, data science, machine learning, artificial intelligence, and recommendation algorithms to measure the complete shape of the user's feet and infer the fit perfect for every style of Nike shoe. The Bright Future of Augmented Reality As Technology evolves and gives users increasingly precise renderings of the appearance of digital objects in physical spaces, it is to be expected that more brands and industries will embrace augmented reality. Whether it's fashion, accessories, footwear, home decor, or more, AR has the potential to completely transform and rethink the customer experience. These innovations will help businesses connect better with consumers and allow shoppers to make more informed and accurate purchasing decisions, reducing shopping anxiety.

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